REPRESENTATION
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Collection of data for accreditation of your brand
in retail chains.
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Product registration and Forecast – volume planning.
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Search for the increase of the market share.
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Definition of portfolio and region to act.
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Media negotiations, tabloid, campaigns and actions, points of extra exposure, materials for the point of sale and tastings.
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Feasibility analysis to entry into a new chain.
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Negotiations of investment requests and industry advice.
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Credit limit analysis, target trading rate and contract values.
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Monitoring of goods delivery.
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Financial management and sales KPI’s of the contract with
the retail chains.
+ 5 thousand
points of sale in Brazil
TRADE MARKETING
The services provided in trade marketing involve the strategic, tactical and operational part of the action. Include the necessary procedures to perform the activity with the minimum of failures. What we do:
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Plan and create actions aimed at the distribution of products and sales channels.
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Recruit professionals to work at points of sale.
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Train professionals according to the requirements and expectations of each industry.
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Manage field teams.
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Manage trade actions.
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Manage the data collection of the points of sale.
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Analyze the collected data and prepare reports with
the conclusions.
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Create actions and promotional calendars.
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Manage the execution of the activity and fully monitor
the development of the operations at points of sale.
CONSULTANCY
Diagnosis and data collection for restructuring the sales area and its channels to identify the root cause and points of improvement to increase sales.
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Definition of commercial policy and marketing price
of retail products.
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Analysis of margins and mark ups.
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Product portfolio analysis. Defining the ideal mix .
Analysis of the POS , competition and attributes for sales.
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Survey of potential markets.
Development of commercial strategy and sales and service processes.
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Sales funnel analysis.
Implementation of the sales channel for entry into retail.
pricing.
Definition of standardization and operation model.
Support and operation checks of systems, tools, processes, products, offers and sales actions.
Choice of methodology by department - People, Processes and Resources.
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Training: training on products and offers for
the sales force.
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Development of incentive campaigns , sales actions
and offers for each sales channel.
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Definition, monitoring and implementation of process improvement.
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Project management in the retail area.
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How to work with multichannel and analysis of the current scenario.
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Definition of performance KPIs .
COMMERCIAL OUTSOURCING
Comprehensive management of your commercial department with
internal or external sales channels. We work on multi-channel on and offline and logistical management with freight quotes or logistical partners. All this for your company to focus on what it does best: your product.
COMERCIAL@DU-MARCHE.COM / +55 11 98022.3322 / +55 11 99576.8822
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